New York Festivals Finalist Award
mrt-11 Portfolio Achievements & Awards
Client: Philips Consumer Electronics
Agency: Weber Creatives
Soundbase / Renger Koning: Original Music composition and sound design.
A Finalist Award at the New York Festivals in the category: Original Music and Sound design for Philips ‘Masterpieces’.
Agency: Weber Creatives
Soundbase / Renger Koning: Original Music composition and sound design.
A Finalist Award at the New York Festivals in the category: Original Music and Sound design for Philips ‘Masterpieces’.
Ei love you
feb-11 Portfolio Song | Advertizing
For the ‘Ei love You’ campaign ( ‘Ei’ in Dutch means ‘Egg’ ) campaign Renger wrote the song ‘Ei Love You’. Here’s the Soundcloud link. The next step is to write a full song version.
'Ei Love You' radiocommercial song Original Version by SoundbaseNL
'Ei Love You' radiocommercial song Original Version by SoundbaseNL
Metropole Orkest Concert fragments
Fragments from the 29 Januari 2011concert at IFFR 2011 in De Doelen Rotterdam.
Metropole Orkest director: Ernst van Tiel. Titles: Mr. West Chapter 11, 27 and 29 were composed by Renger Koning and arranged by Paul van Vulpen. The 3 tracks were recorded live at the IFFR concert.
Metropole by SoundbaseNL
Club Guy & Roni '4 Walls'
nov-10 Portfolio Sound design
Quick Quick - Face the Wall!! Under this playful title Club Guy & Roni present stories of pain and joy. Stories of wanting to let go of everything, but still finding your way back home. The premiere was on the 9th of November 2011 in Groningen. Renger did the sound design and the mix for the video. (with beautiful music from Tomoko)
Wii game
sep-10 Portfolio Games
’The Explorer and the mystery of the Diamond Scarab’
A game for visually impaired children produced by MAD Multimedia.
Soundbase: Music and sound design, voice recording NL and UK.
A game for visually impaired children produced by MAD Multimedia.
Soundbase: Music and sound design, voice recording NL and UK.
Rebbl. The Sound of a Car.
sep-10 Portfolio Sonic Branding
This is the dream of a sound designer, designing the sound of a car!
Rebbl Electric Cars wants to bring back the joy in driving.
Soundbase was asked to design a Rebbl audio logo and de sound of the car at low speed.
Rebbl Electric Cars wants to bring back the joy in driving.
Soundbase was asked to design a Rebbl audio logo and de sound of the car at low speed.
Female voice more convincing in radio commercials
mei-10 Portfolio Research
Groningen- A Male or female voice in radio commercials. What is more effective?
For a long time, there has been much controversy. Therefore, Soundbase has initiated a research project in cooperation with Rijksuniversiteit Groningen on the effect of the gender of a speaker on valuation of commercials. The result: in most cases a female voice is more effective. Whereas in practice, most of the time male voice-overs are used.
Remarkable results
Unconsciously, the average listener is still led by prejudice based on age-old stereotypes. The result of this research project shows clearly that male voices are preferred when typically male products are concerned. In case of typically female products, there is a slight preference for a female voice. So far, this is nothing new. But what happens when a neutral product is the topic of a commercial? For example, a coffee machine or furniture. The results show that in this case, a female voice is far more persuasive. When advertised by a woman, a neutral product is rated considerably higher. This means that the gender of the speaker does have an influence on the final decision of purchase. Remarkable? Actually, yes. Particularly when we consider daily practice. In the major part of radio commercials of neutral products a male voice is heard. Yet, for how long?
Female voice always “more kind” and more “attractive”
The research project has also focused on characteristics that were attributed to the speaker. A male voice referring to a male project was considered as ‘reliable’ and ‘professional’. In commercials for women products, the same goes for female voices. It is striking that in all cases, a female voice is considered to be ‘more kind’ and ‘more attractive’.
Dagblad van het Noorden Tabloid
apr-10 Portfolio TV Commercial
Client: NDC Media
Agency: TBWA / Thabasco
Music & Sound design: Soundbase / Renger Koning
TV commercial accompany the format chance of Dagblad van het Noorden newspaper.
(ps, this picture shows the Dutch princess Maximá and top DJ Giel Beelen.)
Agency: TBWA / Thabasco
Music & Sound design: Soundbase / Renger Koning
TV commercial accompany the format chance of Dagblad van het Noorden newspaper.
(ps, this picture shows the Dutch princess Maximá and top DJ Giel Beelen.)
Milestone: 5000+ radiocommercials!
feb-10 Portfolio Radio Productions | Achievements & Awards
Over the last 15 years Soundbase has produced over 5000 radio commercials for the Dutch market. That’s more then 1 per day.
From 5 seconds to 1 minute and once we edited 50 version for 1 client.
EO - TV Leader 'Nederland Zingt'
sep-09 Portfolio TV Leader
Client: Evangelische Omroep
Music & Sound design: Soundbase / Renger Koning
Again after a stiff competition amongst 3 composers Soundbase / Renger Koning was selected to write the new tune for this popular EO TV program. A Saturday and a Sunday version and a few underscore versions.
Music & Sound design: Soundbase / Renger Koning
Again after a stiff competition amongst 3 composers Soundbase / Renger Koning was selected to write the new tune for this popular EO TV program. A Saturday and a Sunday version and a few underscore versions.
1TV
sep-09 Portfolio TV Leader
Client: 1TV / NDC Media Groep
Animations: Wybren van Keulen
Music & Sound design: Soundbase / Renger Koning
A new TV station in the north of The Netherlands needed a new fresh sound.
Soundbase did the station audio branding and produced 5 versions of the station call.
Animations: Wybren van Keulen
Music & Sound design: Soundbase / Renger Koning
A new TV station in the north of The Netherlands needed a new fresh sound.
Soundbase did the station audio branding and produced 5 versions of the station call.
MTV demo clip
jul-09 Portfolio Audiovisual Productions
Client: Stefan Venbroek
Director / Animator: Stefan Venbroek
Music & Sound design: Soundbase / Renger Koning
Stefan Venbroek did it again! A beautiful animation in his unique style. A personal demo to get a foot in the door at MTV.
Here’s the link.
Director / Animator: Stefan Venbroek
Music & Sound design: Soundbase / Renger Koning
Stefan Venbroek did it again! A beautiful animation in his unique style. A personal demo to get a foot in the door at MTV.
Here’s the link.
Ringtones in Japan
jun-09 Portfolio Multimedia Productions
Client: Crypton Japan
Ringtone production.
Soundbase produced a ringtone collection for Crypton Japan.
Ringtone production.
Soundbase produced a ringtone collection for Crypton Japan.
Legends of Zork
apr-09 Portfolio Multimedia Productions
Client: Jolt Online gaming / Dublin, Activision
Music: Soundbase / Renger Koning
Sound design: Soundbase / Doeke de Leeuw
A new TV commercial for the legendary ‘Legends of Zork’ for Jolt Onine Gaming Ireland and Activision USA.
Music: Soundbase / Renger Koning
Sound design: Soundbase / Doeke de Leeuw
A new TV commercial for the legendary ‘Legends of Zork’ for Jolt Onine Gaming Ireland and Activision USA.
An other award
jan-09 Portfolio Sound Branding | Achievements & Awards
The Aurea clip ‘Tango Demasqué’ has won a price at the New York Festivals! A Finalist Award in the category 'Original Music & Lyrics'.
Client: Philips Consumer Electronics.
Angency: Weber MC.
Client: Philips Consumer Electronics.
Angency: Weber MC.
Archery
dec-08 Portfolio Sample Packs & Demo's
Sometimes there is something special happening in the studio and today was a day like that! We needed some new and special archery sounds so we set up a construction in the studio to record our own bow and arrow sound set. Aiming at wood, metal, tiles and even a small acoustic guitar.... The result? We will publish a demo in a short while.
And Doeke is a real pro with bow and arrow!
And Doeke is a real pro with bow and arrow!
A Bronze Effie!
jun-08 Portfolio Company Updates | Achievements & Awards
Client: Marketing Groningen
Agency: TBWA / Thabasco
The ‘Effie’ is a Dutch award for the most effective advertising campaign.
Agency: TBWA / Thabasco
The ‘Effie’ is a Dutch award for the most effective advertising campaign.
Native Instruments demos
apr-08 Portfolio Sample Packs & Demo's
Klant: Native Instruments, Berlin / LA
Product: Kore Soundpack 'Retro Machines'
Voor Native Instruments (maker van virtuele instrumenten) heeft Renger demos gemaakt voor het pakket 'Kore Soundack / Retro Machines'. Van de 6 demos zijn er 2 van Soundbase. (nr 2/6 'Nostalgia' en nr 5/6 'Beach Day 84').
Product: Kore Soundpack 'Retro Machines'
Voor Native Instruments (maker van virtuele instrumenten) heeft Renger demos gemaakt voor het pakket 'Kore Soundack / Retro Machines'. Van de 6 demos zijn er 2 van Soundbase. (nr 2/6 'Nostalgia' en nr 5/6 'Beach Day 84').
Aurea 'Sirenes' wins 3 prizes in New York!
feb-08 Portfolio Audiovisual Productions | Achievements & Awards
The launch video of the Philips Aurea TV 'Sirenes' has won 3 prizes at the New York Festivals!
A Gold Medal: Best film in Consumer Electronics' , a Silver Medal: ’Best soundtrack & mix' and a Finalist award for ‘Original Music & Lyrics'. Agency: Weber MC for Philips Consumer Electronics.
A Gold Medal: Best film in Consumer Electronics' , a Silver Medal: ’Best soundtrack & mix' and a Finalist award for ‘Original Music & Lyrics'. Agency: Weber MC for Philips Consumer Electronics.
Human rights
nov-07 Portfolio Audiovisual Productions
Client: Ministry of Foreign Affairs (The Netherlands)
Agency: Talmon
Music and Sound design: Soundbase / Renger Koning & Doeke de Leeuw
Agency: Talmon
Music and Sound design: Soundbase / Renger Koning & Doeke de Leeuw
Net Sytling NED 1, 2 en 3.
jul-06 Portfolio Sonic Branding
Client: Publieke Omroep
Music & Sound design: Soundbase / Renger Koning
A competition amongst 7 composers for the 3 Dutch Public broadcasting channels.
Honored to be invited, this time we did not win.
Music & Sound design: Soundbase / Renger Koning
A competition amongst 7 composers for the 3 Dutch Public broadcasting channels.
Honored to be invited, this time we did not win.
Burning Piano
mrt-06 Portfolio Sample Packs & Demo's | Company Updates
photo: Joris Röling
For our sample library ‘Piano Attack’ we even burned a piano. The pictures are great but it didn’t sound that good.....
